New York city mayor Michael Bloomberg and Microsoft co-founder Bill Gates announced today that they will commit half a billion dollars to fight tobacco use in developing countries.
The ‘tobacco epidemic’ now kills 5.4 million people a year. While many developed countries are fighting to shed the habit, tobacco-related diseases have struck developing countries particularly hard. By 2030, over 80% of the projected 8 million tobacco-related deaths are expected to be in low- and middle-income countries. “The epidemic will strike hardest in countries whose rapidly growing economies offer their citizens the hope of a better life,” wrote Margaret Chan, director-general of the World Health Organization (WHO), in “The WHO Report on the Global Tobacco Epidemic, 2008”.
To fight the spread of tobacco use, the WHO and Bloomberg’s Initiative to Reduce Tobacco Use have compiled six strategies into a program called MPOWER. The suggested policies range from education to bans on advertising, increased tobacco taxes, and protection for non-smokers. But the countries that need these policies the most have been unable or unwilling to commit the resources to back them.
